MTN Group’s Ambition 2025, aimed at “Leading digital platforms for Africa’s progress” has ushered in a new look that is aligned to its evolution from a telecommunications company to a technology company underpinned by one simple, consistent, yet striking brand.
Its commitment and focus to accelerate Africa’s progress will see MTN revealing a refreshed brand identity and campaign from 27 February. The campaign wa inspired by an insight that doing was a bridge between can and done, because all progress comes from action.
