Abiola Ayankunbi
Here is the latest list of the top 20 most visited indigenous websites in Nigeria in 2021. Three Nigerian newspapers that have both print and digital editions: The Punch, Vanguard and The Guardian made the list; their positions were 6th, 7th and 19th respectively.
Nigerian Websites are hereby defined as any websites or blog that is owned by a Nigerian, managed by a Nigerian, publishes mostly Nigerian content and that has the majority of its traffic from Nigeria. The research went all in to uncover details like the keywords visitors use in google and other search engines to discover these top websites, how much time visitors spend on these websites, the global rank compared to all the websites worldwide.
Details:
1. Bet9ja.com: Bet9aija is the most visited and most popular website in Nigeria 2021. Bet9ja is an online bookmaker company that offers betting on major sporting events operating in Nigeria. Traded under KC Gaming Networks Limited and run by a series of shareholders of multiple nationalities, the website is licensed by the Lagos State Lotteries Board (LSLB) with permission to operate in other parts of Nigeria.
According to Alexa.com, Bet9ja is the third most visited website in Nigeria, only next to after Google.com and YouTube.com and the most visited website in Nigeria. Bet9ja was co-founded by Ayo Ojuroye and Kunle Soname who are its CEO and chairman respectively. Bet9ja is also the official sponsor of the Nigeria Women’s Football League
Local and Global Ranking: Bet9ja.com has a Local Rank (including international websites) of 3. While its Global Rank is 175. Visitors Demography Segmentation: Nigeria accounts for 95.8% of bet9ja’s visitors. Most of the visitors are male users. These visitors look at an average of 3.70 pages and spend approximately 7:11 minutes and 43 seconds on the website daily. Data, Numbers and Statistics: Bet9ja has a bounce rate (the percentage of visitors to the site who navigate away from the site after viewing only one page) of 42%. Users of the site spend an average of 7 minute on it before visiting another site.
People tend to visit goggle.com, flashscore.com, youtube.com and sportradar.com before visiting this website. There is a total of 28,135 different websites linking back into bet9ja.com. This adds on to its authority in the eyes of search engines like Google, Bing and Yahoo search.
2. Nairaland.com: Nairaland is the third most Visited Website in Nigeria 2021. Nairaland is ranked as the 6th most visited website in Nigeria as at December 2021, (and the 2nd most visited indigenous site in Nigeria) according to Alexa.com.
Local and Global Ranking: Nairaland has a Local Rank (including international websites) of 6. While it’s Global Rank is 891. The main website related or similar to Nairaland.com based on Local and Global Ranking, content and audience overlap are legit.ng, pulse.ng, jumai.com.ng, punchng.com, and jiji.ng.
Visitors Demography Segmentation: Nigeria accounts for 79.0% of Nairaland.com visitors. Besides Nigeria, other visitors come from India, followed by United States, Users of the site spend an average of 10:11 minutes surfing, at an average of 6.76 minutes Daily Pageviews per Visitor.
Data, Numbers and Statistics: Nairaland has a bounce rate of 31.4% which means that visitors view at least three pages before leaving the site. 22% of the visitors come from search engines and the most searched phrase as at December 2021 is “nairaland, nairaland forum. People tend to visit goggle.com, youtube.com, facebook.com, and twiter.com. There is a total of 2,162 different websites linking back to Nairaland.
3.Jumia.com.ng: Jumai.com.ng is the third most visited website in Nigeria in 2021 it’s also the most popular website in Nigeria. It is owned by Jumia Group of Companies.
Jumia is a consumer goods e-commerce retail platform that connects sellers with consumers. The company is also a logistics service, which enables the shipment and delivery of packages from sellers to consumers. It has partnered with more than 81,000 local African companies and individuals and is a direct competitor to Kilimall in Kenya and Konga in Nigeria. Started in 2012 in Lagos, the company currently has a presence across 12 African countries.
Local and Global Ranking: Jumai.com.ng has a Local Rank of 7. While its Global Rank is 1,370. The main website related or similar to Jumai.com.ng based on Local and Global Ranking, content and audience overlap is jiji.ng and konga.com.
Visitors Demography Segmentation: Nigeria accounts for 92.2% of jumai.com.ng visitors. Besides Nigeria, other visitors come from the United States, followed by India. Users of the site spend an average of 9:14 minutes surfing, at an average of 6.35 minutes Daily Page Views per Visitor.
Data, Numbers and Statistics: Jumia.com.ng has a bounce rate of 27.5% which means that less than half of the visitors look at only one page and leave the site. 29% of the visitors come from search engines and the most searched phrase as at December 2021 is “jumia” and “jumia food”. People tend to visit goggle.com, youtube.com, and konga.com after visiting this website. There is a total of 661 different websites linking back to Jumia.com.ng.
4. Legit.ng is another most Visited Website in Nigeria 2021. Legit.ng (formerly Naij.com) is a Nigerian digital media and news platform. It is ranked as the 10th overall most most visited website in Nigeria by Alexa and the fourth most popular website in Nigeria (indigenous). Legit.ng is the biggest publisher on Facebook by the audience in ‘Media’ category.
As of December 2021, it is 4th most visited website in Nigeria. Currently the website’s Facebook community has over 4.3 million members. This means in less than 4 years Legit.ng has overtaken Sahara Reporters and other online news sites. Also Legit.ng is the biggest publisher on Facebook by the audience in ‘Media’ category.
Local and Global Ranking: Legit.ng has a Local Rank of 10. While its Global Rank is 1,191. The main website related or similar to legit.ng based on Local and Global Ranking, content and audience overlap are pulse.ng, punchng.com, Nairaland.com, dailypost.ng, premiumtimesng.com.
Visitors Demography Segmentation: Nigeria accounts for 68.3% of legit.ng visitors. Besides Nigeria, other visitors come from the United States, followed by United States and India, Users of the site spend an average of 8:55 minutes surfing, at an average of 4.34 Daily Page Views per Visitor.
Data, Numbers and Statistics: Legit.ng has a bounce rate of 53.9% which means that most of the visitors look at only one page and leave the site. 48% of the visitors come from search engines and the most searched phrase as at December 2021 is “Naija news”. People tend to visit goggle.com, youtube.com, facebook.com, and instagram.com. There is a total of 4,453 different websites linking back to legit.ng.
5. Dailypost.ng is another most visited website in Nigeria 2021. Dailypost.ng is owned and managed by Daily post newspaper. Developed and written exclusively for Nigerians, the site which is the fifth most popular website in Nigeria is packed with up-to-the-minute local and national news, politics, metro, business, entertainment, sports, and opinions. Daily Post is featured in Google news and is one of the top news sites in Nigeria.
Local and Global Ranking: Dailypost.ng has a Local Rank of 11. While its Global Rank is 1,561. The main website related or similar to Thenationonlineng.net based on Local and Global Ranking, content and audience overlap are premiumtimesng.com, saharareporters.com, punchng.com, and vanguardngr.com.
Visitors Demography Segmentation: Nigeria accounts for 68.45% of dailypost.ng visitors. Besides Nigeria, other visitors come from the United States, followed by United Kingdom. Users of the site spend an average of 4:37 minutes surfing, at an average of 3.12 daily page views per visitor.
Data, Numbers and Statistics: Dailypost.ng has a bounce rate of 46.2% which means that visitors view at least two pages before leaving the site. 27% of the visitors come from search engines and the most searched phrase as at December 2021 is “epl, nigerian newspapers, nigeria news, daily post, super eagles. People tend to visit premiumtimesng.com, punchng.com, and Saharareporters.com. There is a total of 3,974 different websites linking back to Dailypost.ng.
6. Punchng.com is the fifth most Visited Website in Nigeria 2021. Another very popular website in Nigeria is the Punch. The website which is ranked the sixth most popular website in Nigeria attracts visitors mainly from Nigeria who spend more than eight minutes browsing for news articles and visiting more than four pages with each visit.
Local and Global Ranking: Punchng.com has a Local Rank (including international websites) of 13 while it’s Global Rank is 1,404. The main website related or similar to Punchng.com based on Local and Global Ranking, content and audience overlap are premiumtimesng.com, vanguardngr.com, dailypost.ng, and pulse.ng.
Visitors Demography Segmentation: Nigeria accounts for 77% of punchng.com visitors. Besides Nigeria, other visitors come from the United States and United Kingdom, Users of the site spend an average of 8:33 minutes surfing, at an average of 3.70 Daily Page Views per Visitor.
Data, Numbers and Statistics: Punchng.com has a bounce rate of 44.9% which means that most of the visitors view at least three pages before leaving the site. 27% of the visitors come from search engines and the most searched phrase as at December 2021 is “punch newspaper, punch, epl table. People tend to visit google,com, thenationonlineng.net, and vanguardngr.com. There is a total of 7,724 different websites linking back to punch.
7. Vanguard.com is also one of the most popular news website in Nigeria 2021. Vanguard is the 7th most popular website in Nigeria. The famous journalist Sam Amuka-Pemu with help of three friends started Vanguard Media in 1983 and later formed the online extension to widen the scope of the media house.
Local and Global Ranking: Vanguardngr.com has a Local Rank (including international websites) of 18 and a rank of 2183 in global internet engagement. The main website related or similar to Vanguardngr.com based on Local and Global Ranking, content and audience overlap are dailypost.ng, Guardian.ng and premiumtimesng.com.
Visitors Demography Segmentation: Nigeria accounts for 74.44% of Vanguardngr.com visitors. Besides Nigeria, other visitors come from the United States, followed by United Kingdom. Users of the site spend an average of 3.22 minutes surfing, at an average of 2.06 Daily Page Views per Visitor.
Data, Numbers and Statistics: Vanguardngr.com has a bounce rate of 64.4% which means that most of the visitors spend a lot of time on the site. 54% of the visitors come from search engines.
8. Lindaikejisblog.com: most popular website in Nigeria, 2021Lindaikejisblog.com specializes in reporting news, gossips arising from Nigeria, and covers trending international fashions and lifestyles. It generates traffic not only from Nigeria but also from US and Canada.
Local and Global Ranking: Lindaikejisblog has a Local Rank (including international websites) of 20 and a rank of 2922 in global internet engagement. The main website related or similar to LindaIkejj based on Local and Global Ranking, content and audience overlap are dailypost.ng, Naijanews.com and Saharareporters.com.
Visitors Demography Segmentation: Nigeria accounts for 87.6% of lindaikeji visitors. Besides Nigeria, other visitors come from the United States, followed by Canada and Ghana, Users of the site spend an average of 8:59 minutes surfing, at an average of 4.41 Daily Pageviews per Visitor.
Data, Numbers and Statistics: The website has a bounce rate of 40.8% which means that most of the visitors spend a lot of time on the site. 14% of the visitors come from search engines and the most searched phrase as at December 2021 is “Linda Ikeji”.
9. Gtbank.com is also one of the most Visited banking Websites in Nigeria in 2021. Gtbank.com ranked 9th most visited website in Nigeria, gtbank.com is the website of Guaranty Trust Bank plc also known as GTBank or simply GTB, a Nigerian multinational financial institution, that offers Online/Internet Banking, Retail Banking, Corporate Banking, Investment Banking and Asset Management services, with its head office in Victoria Island, Lagos.
Local and Global Ranking: Gtbank.com has a Local Rank of 21. While it’s Global Rank is 3184. The main website related or similar to Gtbank.com based on Local and Global Ranking, content and audience overlap are gtbank.cloud, zenithbank.com, accessbankplc.com and quickteller.com.
Visitors Demography Segmentation: Nigeria accounts for 89.3% of Gtbank.com visitors. Besides Nigeria, other visitors come from the United States, followed by United Kingdom and United States, Users of the site spend an average of 9:01 minutes surfing, at an average of 5.64 Daily Page Views per Visitor.
Data, Numbers and Statistics: Gtbank.com has a bounce rate of 13.9% which means that most of the visitors spend lots of time the site. 18% of the visitors come from search engines and the most searched phrase as at December 2021 is “gtbank, gtbank online, gtbank internet banking, gtb, guaranty trust bank. People tend to visit google.com, gtbank.cloud, yahoo.com, and youtube.com. There is a total of 304 different websites linking back to Gtbank.com.
10. Jiji.ng Most visited website in Nigeria 2021Jiji, the 10th most visited website in Nigeria (indigenous) is an African online marketplace that provides buyers and sellers with an avenue to meet and exchange goods and services.
Local and Global Ranking: Jiji has a Local Rank (including international websites) of 23 and a rank of 2969 in global internet engagement. The main website related or similar to Jiji based on Local and Global Ranking, content and audience overlap are Jumia.com.ng and, Konga.com.
Visitors Demography Segmentation: Nigeria accounts for 86% of Jiji visitors. Besides Nigeria, other visitors come from the United States, followed by Japan and Zambia, Users of the site spend an average of 8:15 minutes surfing, at an average of 6.81 Daily Page Views per Visitor.
Data, Numbers and Statistics:Jiji.ng has a bounce rate of 26.5% which means that most of the visitors spend a lot of time on the site. 41% of the visitors come from search engines and the most searched phrase as at December 2021 is “jiji”.
Websites’ ranking at a glance:
1 Bet9ja
2 Nairaland.com
3 Jumia.com.ng
4 Legit.ng
5 Dailypost.ng
6 Punchng.com
7 Vanguardngr.com
8 Lindaikejisblog.com
9 Gtbank
10 Jiji.ng
11 Konga.com
12 Paystack.com
13 theNetnaija.com
14 Naijaflava.com
15 Flutterwave.com
16 thecable.ng
17 Nairametrics.com
18 Premiumtimesng.com
19 Guardian.ng
20 Nairaloaded.com.ng
The above analysis was based on the findings of Alexa.com, Uzonna Anele and Abiola Ayankunbi.
US-based e-commerce giant Amazon launched the Alexa internet feature as a website ranking service in 1996 which is a paid subscription service with detailed SEO analytics and insights. This service offers a paid subscription with SEO research and analytics tools.
Regrettably, Amazon has announced that it will close the Alexa.com service which it had operated for the last 25 years, according to Times of India.
Amazon said that the API of this service might also be turned off by the company in December 2022 after Alexa Internet is shut down. However, Amazon will allow its users to back up their Alexa internet data before the service closes for good.
The company mentioned on its support page, “After two decades of helping you find, reach, and convert your digital audience, we’ve made the difficult decision to retire Alexa.com on May 1, 2022”. Furthermore, Alexa Internet has stopped accepting new subscriptions since December 8, 2021 but the existing customers will be able to access data until the service finally goes down.
Amazon has not provided an official reason for closing down the Alexa Internet service. The report suggests that data from traffic and marketing analytics firm Semrush has shown that there has been a constant decline in the service’s own traffic over the years. Alexa Internet’s Twitter and Facebook accounts have not yet been updated with the announcement of the upcoming shutdown.
Uzonna Anele is a web developer and a Pan-Africanist who believes bad leadership is the only thing keeping Africa from taking its rightful place in the modern world.
Abiola Ayankunbi is the brain behind AbingMO3 Marketing Management Consultancy. The firm is premised on the desire to bring professionalism and expertise to marketing, brand and perception management as well as training to all aspects of media marketing business. Ayankunbi has been in the business environment for over three decades. He has practical business experience coupled with theoretical understanding that is always in consonance with the reality. He is in possession of vital information that is germane to successful business operation, management and performance.
Ayankunbi is MD/CEO at AbingMO3 Marketing Management Consultancy.
0802 305 1315
abiolaayankunbi@yahoo.com
