In its bid to reposition for efficient services,Nigeria’s largest hospitality brand,Transcorp Hotels, has launched a new platform for booking vacation homes, holiday lets, and experiences.
Aura was a new platform that connects people to great accommodation, great food, and memorable experiences in different cities across Africa.
Abuja – Africa’s leading hospitality brand Transcorp Hotels Plc. has announced the launch of Aura, a new digital platform through which people can book accommodation, restaurants, and experiences.
Managing Director and Chief Executive Officer of Transcorp Hotels Plc. Dupe Olusola, said in a statement made available to NPOreports, that the new brand, was first in the alternative accommodation segment and part of the company’s asset-light model, leveraging technology to deliver true hospitality, exciting experiences, and drive shareholder value.
“It’s a new dawn in the hospitality industry! I am thrilled to introduce you to Aura by Transcorp, the digital platform we are using to connect people to quality accommodation, great food, and awesome experiences,”
“For more than 30 years, Transcorp Hotels Plc has been at the forefront of creating a superior guest experience at our locations. Today, our commitment to innovation has offered us an opportunity to extend this beyond the hotel premises,” Olusola added.
The launch of Aura by Transcorp was one of the most significant developments in the company’s history as it seeks to transform the travel and tourism industry in Africa by focusing on three important components of travel, whether for leisure or business — where you stay, what you eat and how you spend your time. With its people-driven hospitality model, Aura was set to revolutionise travel and help remind Africans of our deep history of hospitality.
Speaking on the launch of Aura, Chief Executive Officer at Africa Prudential Plc, Aura’s technology partners, Obong Idiong, expressed his excitement. “Finding the right accommodation when you travel can be incredibly complex. Options available for the right prices are often limited, and travellers sometimes end up with accommodation that taints the travel experience. Transcorp Hotels Plc has been able to fix that with Aura and we are proud to be associated with them.”
“To ensure topnotch user experience, we built a solution to drive digital transformation through the adoption of shared living spaces for the Aura business. With an advanced search algorithm powered by artificial intelligence, Aura determines the relevance of locations taking into consideration, the customers’ preferences and requirements to meet them at the point of their needs,” Idiong added.
A travel enthusiast and early adopter of Aura,Priscilla Adeboye, said the global pandemic has pushed international travel down her list.
“But I still want to be able to take some time off work or spend a weekend away from home with the family. I have found incredible homes on Aura that meet my need for space and privacy,” she said.
“Working with thousands of partners across Nigeria and different cities in Africa, Transcorp Hotels Plc. building the continent’s largest platform for people-driven hospitality. While travellers enjoy the right selections at the best prices on Aura, hosts can also earn a lot of money by receiving guests in their unoccupied homes and sharing the local culture with them.
“For travellers who would rather stay in hotels, Aura also has a great selection of some of the best hotels in every city.
“With the launch of Aura, Transcorp Hotels Plc. has further cemented its leadership in the hospitality industry and reinforced its commitment to innovation and superior guest experience across different demographics,” the statement read.
