The Yoruba Nollywood tempest, Sola Sobowale, lives up to her archetypal role as the boisterous protagonist, in a new Glo Television Commercial, TVC, as she frowns at the proposal of her ex- driver to marry her daughter.
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The TVC, which features Sobowale; another Nollywood diva, Patience Ozokwor, aka Mama G; comedy skits new sensation, BrodaShaggi and two others: Uche and Liz alias “Smallie”, who are daughters of Mama G and Sobowole respectively, depicts the efficacy of Globacom’s, 4G network.
The commercial opens with BrodaShaggi, Shobowale’s ex driver ‘chilling’ with a bottle of champagne and requests, via a video call with Uche (Mama G’s daughter), to speak with Smallie, Sobowale’s daughter.
Realising how tempestuous Sobowale can be, Uche hesitates and as she makes to take the phone to Smallie, Sobowale snatches the phone, exclaiming: “Eh, eh, Wasiu, video call? Oga gan o!”
An obviously ruffled Brodashaggi spills his champagne on sighting Smallie’s mother, but summons up courage, quipping “Mummy, mummy! With Glo 4G, I can now upload my cars online, sell and make plenty, plenty profit. That’s what they call me now, the new mega online car dealer!”.
True to her character, Sobowale ignores the niceties and quips “why you want see me?” and a hesitant Brodashaaggi falters: “your daughter; I want to marry her!”.
The declaration is all the cantankerous Sobowale needs to unleash her volcanic eruption as she questions the sanity of Brodashaggi for his audacity and she thereafter flogs the image of the daring ex driver on the phone being used for video call. Okunnu (Wale Akorede) who acts Smallie’s father also asks whether “they are frying dodo” on BrodaShaggi’s head, a local speak to mean is he (BrodaShaggi) in his right senses?
The TVC adequately communicates the value of Glo 4G in a most dramatic manner by employing drama and humour to dramatise the audacity of hope when people are empowered with affordable data plans. Some of the tariff plans projected in the TVC include N100 for 180MB, N1000 for 3.6GB and N2,500 for 12.9GB.
